The Challenge
Samsung needed to cut through the noise during a saturated launch window. The objective was to highlight the new AI capabilities of the Galaxy series and drive pre-orders among tech enthusiasts and lifestyle audiences.
Our Strategy
We deployed a dual-pronged approach: TechTubers for deep-dive reviews and specs analysis, and Lifestyle creators for "Day in the Life" content showcasing the phone's camera and battery in real-world scenarios.
The Results
The campaign drove record-breaking pre-order numbers directly attributed to influencer links. The #GalaxyAI hashtag trended on Twitter/X for 48 hours post-launch.